Live Action Arena
The Live Action Arena is the UK’s largest indoor racetrack. Based in the NEC and seating 5000 racing fans, the Live Action Arena is a unique experience. Described accurately as “petrolhead heaven”, offering a variety of racing action, driving demonstrations, record-breaking stunts and celebrity appearances.
We were asked by live events agency PBH to design a logo for the Live Action Arena event. The main requirements for the logo were, it needed to work across the 30m screens and have the capability to animate allowing the logo to become a holding device for the Live Action relay, driver statistics and results.
We did it